The key to success in marketing is through sharing information. And this concept has been around for a very long time and comes naturally to top salespeople and marketers who know of its power.
What will this process do for you? Well, it allows you to give something of immense value, to someone (a prospect) who desperately needs that information.
Please, don’t go and plagiarize articles exactly, but rather take the idea, put your own flavour, ideas, personality and experience to it, that will then be 100% unique, and I guarantee you that you’ll never, ever, be without ideas for information marketing this way.
If you can share about yourself with your prospective clients and at the same time display your credibility and trustworthiness (through social proof e.g. testimonials) then youll created a comfort zone for them during this information giving process
Let’s know to look more deeply into the concept of information marketing and how you can use it in your local area to help a lot of prospects buy from you without even selling to them.
Magazines, TV and newspaper documentaries have listings of new products coming into the marketplace, and the reviews they do with industry experts, often see a lot of prospective clients actually driving to the stores where these new products are, to buy without a lot of assistance from salespeople (because the shopper has done their homework from the information marketing provided).
A few of the greatest example of online marketing that I’d like to show you and for you to learn from and use, are:
– Measuring tools
– Industry-specific reviews
– Web links
– Conversion tables
– Keyboard shortcuts
– Step-by-step reports
– Article Marketing
– White papers
By using the above ideas, resources and websites you will come across so much information and ideas to give to your clients, they’re going to recognize you as the industry expert very quickly if you just keep producing and sharing yourself and who you are and what you’re about on a deeper level, you’re going to be discovered and related to.